Food News

Class Action Suit Involving General Mills' Digestive Health Yogurt: You Mean, It Doesn't Help Me Poo?!

Gotta love a good ol' fashioned placebo effect.

Although many problematic poo-ers across the country swear that probiotic yogurts improve their digestion, the lack of scientific evidence has landed a few yogurt producers in hot toilet water (sorry).

A Miami federal judge granted a false advertising class action lawsuit

involving YoPlus digestive health yogurt due to allegations that General

Mills has no scientific backing for the advertising claims of special health benefits.

Growing to a

billion dollar industry in recent years, the market for medicinal foods has ballooned bigger than a gassy, distended abdomen. Companies like General Mills, Yoplait, and Dannon have capitalized on consumer interest allowing them to charge up to a 44 percent price premium for the "unique health-promoting" product over regular yogurt.  In 2010, Dannon agreed to a $45 million settlement prosecuted by Blood Hurst & O'Reardon, LLP -- a firm also taking on Taco Bell and Hydroxycut.

Since most yogurts contain natural amounts of probiotics, it looks like we can stick to the cheap dairy products washed down with a glass of Metamucil.

Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jamie Long
Contact: Jamie Long