^
Keep New Times Free
4

Commenter Accuses LauderAle's Taco Tuesday Event of Being Culturally Insensitive to Mexicans

Is a business being culturally insensitive for having a Taco Tuesday event? What if it hires mariachis dressed in sombreros, as many bars and restaurants do? Is it cultural celebration? Or cultural insensitivity? LauderAle Brewery was accused of the latter by an anonymous commenter last week regarding its Taco Tuesday event. 

Since December 1, LauderAle Brewery has been hosting a weekly Taco Tuesday that promotes $3 beers and $1 off tacos from Nacho Bizness food truck. The five events so far have been promoted on social media throughout the month and featured live mariachi bands. 

It's not uncommon for businesses to have these types or promotions to get customers inside their doors. Even Mexican restaurants offer taco discounts on Tuesdays, because who doesn't love alliteration? And in sunny South Florida, mariachis are almost as common as in the Southwest.

But on December 29, a commenter posted a complaint on LauderAle's Instagram page. It seemed to be the brewery's use of mariachi music to represent Mexican culture that triggered a critical remark from Instagram user Jerrygallegosjaquez, who suggested LauderAle explore other — perhaps less stereotypical — genres of Mexican music: 

The Mexican culture is so vast and rich yet you continue to have mariachis represent your taco Tuesday? It just seems a little odd that you would use the most stereo typical image of being Mexican in America. I'm not being too sensitive here. All im saying is if you are serious about celebrating Mexico on taco Tuesday's why not display the Zapotec traditions, the sound of jarocho, or norteno music versus having el mariachi visit you every Tuesday ? I'll be honest with you. Have a Ramon Ayala or los cojolites taco Tuesday night and I'll be there.

New Times' attempts to reach out to jerrygallegosjaquez were unsuccessful, as were attempts by LauderAle owner Kyle Jones, who asked for the contact information for the bands jerrygallegosjaquez suggested. 

"Basically, what he said is that mariachi is a bad representation," Jones says. "We reached out, but he never responded." 

On the Instagram page, the brewery itself responded that it wasn't celebrating Mexico but rather "American Craft Tacos & American Craft Beer." 

LauderAle is not the first business to run into trouble for hosting a Taco Tuesday event, although the brewery never received the type of scorn other businesses did for their events.

In September 2014, California State University-Fullerton placed sanctions on Alpha Delta Pi after the sorority threw a Taco Tuesday where students wore sombreros and other "culturally insensitive attire," the Daily Titan reported

Two months later, Dave & Busters came under fire on Twitter for a "racist" Taco Tuesday tweet in which the company used a meme "'I hate tacos,' said no Juan ever" that some regarded as racist, according to the Post-Standard in Syracuse, New York. Within minutes, numerous Twitter users lashed out with a barrage of sarcastic and condemning responses. 

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

Indeed, some historians say that mariachi music has roots in 9th Century Jalisco — in Mexico — where Afro-Latin music called son was played.That music is, of course not particularly Mexican. It is celebrated in the famed Ry Cooder film, Buena Vista Social Club, which describes son in Cuba. .  

Jones tells New Times that the event wasn't meant to be insensitive and agrees that there's more to Mexican music than mariachi. But whoever jerrygallegosjaquez is, Jones doesn't believe he/she has ever been to his brewery and shouldn't judge a book by its cover.  

"We try to please everybody, but it's impossible," Jones says. 

LauderAle Brewery is located at 3305 SE 14th Ave., Fort Lauderdale. Call 954-653-9711, or visit lauderale.com.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in South Florida.

 

Join the New Times community and help support independent local journalism in South Florida.