Too bad Red Lobster didn't do the math right, or, at the very least, vastly underestimated the American public. Just a few weeks into the promotion they were already seeing profit loss. With snow crab legs selling at an all-time high, the seafood-based chain actually lost money on every customer ordering more than a half dozen. The average customer — with no time restrictions or fine print to follow — ate at least two dozen, Red Lobster later reported.
The company wasn't pleased about the estimated $30 million loss, and quickly removed the CEO from her chair. Needless to say, you won't be seeing a similar promotion at Red Lobster ever again.
It makes you wonder if that's why Hott Leggz in Light House Point and Fort Lauderdale (2471 E Commercial Boulevard) has instituted a three-hour time window for patrons looking to cash-in on their own version of the all-you-can-eat snow crab deal they run each week. Every Saturday, the seafood-themed sports bar and restaurant offers an awesome endless snow crab leg deal for $31 per person, what normally rings in at $15 per pound. The time limit is the only catch — aside from the catch itself — for the special promotion that runs all day long from 10 a.m. to 3 a.m.
Established in 2011, Hott Leggz self-proclaimed specialty is "leggz" including three-pound buckets of dungeness crab, king crab, and snow crab boiled in your choice of sauce including coconut, lemon-lime, honey bourbon, and buffalo. The Chicago-based establishment is also known for its hot dogs, 10-ounce burgers, chicken and waffles, and gator or frogs' leg bites. On weekends, the kitchen is open until 2 a.m. Monday through Thursday, and until 3 a.m. on Friday, Saturday, and Sunday.
Hott Leggz is located at 3128 N. Federal Hwy., Lighthouse Point. Call 754-307-2444, or visit hottleggz.com.
Nicole Danna is a food writer covering Broward and Palm Beach counties. To get the latest in food and drink news in South Florida, follow her @SoFloNicole or find her latest food pics on Clean Plate's Instagram.