Food News

Delray Indoor Greenmarket Comes to Carnival Flea Market Thursday, March 7


The farmer's market is a long-standing American tradition. Affordability and convenience of grocery store produce seduced the general public, and farmer's markets became the province of your favorite crunchy granola. 

With increasing concerns about GMOs and pesticides and ripening chemicals and the use of fossil fuels to transport long distances, farmer's market are on the rise. More and more are buying local - supporting local farmers and businesses - is de rigeur. And why not? There's a wider variety of produce, it's cheaper because the transportation costs have practically been eliminated, and the entirety of the price of that tomato goes to the person who grew it. 

The drawbacks? Sometimes the weather sucks and - down here - they usually stop over the summer. Now, there will be an indoor farmer's market bringing you local produce, prepared foods, and other goods year-round.

Beginning this Thursday, the Delray Indoor Greenmarket will take over the Carnival Flea Market from 9:30 a.m. to 5 p.m. every Thursday.

If you love farmer's markets and you have ever been to the Carnival Flea Market you are probably feeling...underwhelmed at this moment. But you don't know just what's been happening at the dusty, old Carnival on West Atlantic Avenue - construction.

"We put a ton of money into the place, new air conditioning, new bathrooms, and created a space where vendors could sell their wares without a tent," says Jason Hershin who was brought in by the Carnival Flea Market to help rebrand and revitalize their newly remodeled space. "I'm helping them re-generate their market. If you look around the neighborhood, lot of things went out of business a lot of places are gone, the mom and pop shops. Now this neighborhood is doing an event every Thursday that will help people shop local."

Right now Hershin and his team aren't looking for big commitments - they're barely even charging the vendors fees. They are looking for quality vendors and they are striving for variety. They have about 50 vendors signed up with room for another 10 or 20, but they also have a waiting list. They don't want repeats - vendors having to compete against each other within the market For example, if he already has an eggplant guy, he doesn't want to sign another one.

It's produce but it's also prepared foods and products.

"It's about 90% food, but also fresh flowers, unique soaps, empanadas, conch fritters, olive oils - the bakery is amazing. There's Pamela's Pies, I've got a mozzarella guy, there's Marian's Fabulous Creations (vegan raw crackers/cookies), oh, and Especially Carrot Cake."

There's also Thoroughly Modern Muffins, which is kind of unique.

"Food stuffed muffins - chicken pot pie in a muffin, nova and cream cheese in a muffin. He has a phenomenal product. We would like to draw in a working crowd, moms and dads, and foodies." 

Hershin is an enthusiastic advocate for the market. While the Delray Indoor Greenmarket will only be on day a week - for now - the remodeled space will be made useful. They have already planned the Wellness and Active Adult Expo for April 10 and an indie craft bazaar for April 17. They hope to keep the gleaming new space filled with events that will support local vendors as much as possible. 

Check out the very first Delray Indoor Greenmarket from 9:30 a.m. to 5 p.m. this Thursday. The Carnival Flea Market is located at 5283 W. Atlantic Ave. in Delray Beach. The website delrayindoorgreenmarket.com isn't up an running quite yet. Keep checking and in the meantime call Hershin himself at 561-929-0237 if you are interested in becoming a vendor, or if you just have questions. Admission to the market is free.





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Rebecca McBane is the arts and culture/food editor for New Times Broward-Palm Beach. She began her journalism career at the Sun Sentinel's community newspaper offshoot, Forum Publishing Group, where she worked as the editorial assistant and wrote monthly features as well as the weekly library and literature column, "Shelf Life." After a brief stint bumming around London's East End (for no conceivable reason, according to her poor mother), she returned to real life and South Florida to start at New Times as the editorial assistant in 2009. A native Floridian, Rebecca avoids the sun and beach at all costs and can most often be found in a well-air-conditioned space with the glow of a laptop on her face.
Contact: Rebecca McBane