You see them all over the place these days. From hard-core vegans to women in matching Lululemon gear with yoga mats under their arms to men wearing business suits to parents with kids in strollers, those plastic bottles with brightly colored cold-pressed juices are becoming ubiquitous in Broward County.
That wasn't the case just over a year ago.
Juicing isn't exactly new, though its current ubiquitous status is. Cold-pressed juices have been used by raw foodists and Hollywood celebrity types who have touted the physical and health benefits of juice cleanses for decades. Enthusiasts claim the cleanses detoxify and purify the body. The cold-press method involves crushing and then pressing the produce to get the highest yield as well as the maximum amount of enzymes and nutrients, whereas other juicing methods can also heat the juice, supposedly destroying some of the precious particulates.