"Everyone's doing social media," said John Smith, Director of Sports Marketing for the company. "We wanted to come up with something that makes us stand out."
Participants must "like" the page on Facebook, then proceed to the contests page, which will allow users to name their picks between March 11 and 13.
First prize is a $50 gift card every week for a year. Second prize is a
$500 Duffy's gift card and third prize is $100 gift card.
UPickEm hosts the sweepstakes, the insurance from which would pay the $1,000,000 in the event someone picked a perfect bracket.
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"This is our version of the Lotto," said Smith. "People from all demographics are playing. It's really hard
to pick a perfect bracket. But for now, we can dream."