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The Egg News Media Hotline wants you to know that the ninth annual World Egg Day takes place this Friday, October 12th. Spearheading the festivities will be Howard Helmer, the Guinness World Record holder for “World’s Fastest Omelet Maker”. “There’s no better time to enjoy eggs in your own home” reads the press release, although it fails to explain why this is. Helmer goes on to offer tips for preparing “easy egg dishes with flavors that will literally be a passport for your palate”. Get this suggestion: “Love cold pizza for breakfast? Make it a real meal by scraping reheated pizza toppings into an omelet.” Or this: “Love Chinese take-out? Give it a new twist by adding leftovers to omelets or a frittata the next day.” And here’s a bit of advice from me: If you should ever receive a brunch invitation from anyone named Mr. Helmer, politely decline. --Lee Klein