Enrique Iglesias to Pimp Atlantico Rum, Latest in Celebrity Liquor Endorsements

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

Following in the grand tradition of Sammy Hagar building a brand of tequila and Lil Jon endorsing Crunk Juice, Miami homeboy Enrique Iglesias is the latest celebrity to sign on to promote a line of spirits. The singer, who according to a news release 

has sold more than 58 million albums worldwide and has had 22 tracks hit number one on Billboard's Hot Latin Songs Chart, is pimping Atlantico Rum. According to its website, Atlantico rum is blended from small batches that are aged 15 to 25 years in the Dominican Republic.

Atlantico founders Brandon Lieb and Aleco Azqueta told Ocean Drive that they met at Georgetown University and started their rum company after a few years working together at Bacardi. But they didn't exactly come from nowhere: Azqueta is part of the powerful Fanjul family, which owns the nation's most powerful sugar companies, and Lieb used to play soccer professionally for D.C. United.

Enrique just released a new album, Euphoria; the tour kicked off Friday in the D.R. and will end October 22 in Miami. As for Enrique's lady friend Anna Kournikova (they never did confirm whether they got married, separated, or what), she can be found on network TV, working as a trainer on this fall's season of the Biggest Loser.

Anyway, here's Enrique dutifully pounding shots of Atlantico backstage at a show. 

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.