Just barely open, SoHo Subs in Coral Springs is making one of the best Italian subs in South Florida. The deli has been operating under-the-radar for the past two weeks, serving free subs to anyone who walks in the door. Right now, there's brown construction paper on the windows. An official open date is slated for Monday, December 19.
This particular sub has all the requirements of a perfect Italian combo: a hefty helping of ham, capicola, and Genoa salami, thick-sliced provolone cheese, fresh-cut tomato, crispy lettuce, sliced white onion, and roasted red peppers, all slathered with oil and vinegar and a dash of salt, pepper, and oregano — all of it stuffed into a fresh-baked, sesame-studded Italian sub roll.
It's all thanks to SoHo Subs founder Jeff Lassen (a self-described sandwich connoisseur) and his general manager (a well-known South Florida sub chef and creator of one of the ten best sandwiches in Palm Beach County).
For loyal fans of Seaside Deli in Boynton Beach, the best part of ordering a sandwich from SoHo Subs might be the chance to have Richie Podvesker make it for you.
For the time being, Podvesker can be found training employees behind the SoHo Subs counter while also serving up a side of Seaside nostalgia for those who miss seeing his smiling face since he sold the two-generation-strong business to former major league baseball shortstop Rafael Belliard in 2014.
"I missed this," says Podvesker. "After a year cooking [in a regular kitchen], I've realized this is my passion. It's what I'm good at."
A native New Yorker, Lassen — also
"I couldn't find what I was looking for around here. Every day I would go out with my employees for lunch and nothing was up to my standards," says Lassen, who grew up in his grandfather's deli in Lynbrook, New York. "I always wanted to have my own sub shop. It's in my blood."
Today, you won't find the #13 (my favorite Seaside sub) on the fancy LED SoHo Subs menu, but you will find a few of the longtime Palm Beach County deli's best attributes, like a
Quality will also be
For Lassen, it's all about being the best. "I believe you build a brand on quality. You've got to have the best money can buy to serve the best," he says.
The eatery, located in the former Sushi Run space in a strip mall off Wiles Road, has a distinct New York vibe compliments of Lassen, from its subway-styled decor to the cityscape panorama on the back wall. The bathrooms are equally colorful, custom painted by a local artist: a sports theme for the men and Fifth Avenue fashion icons for the ladies. Take note of the penny floor Lassen designed himself, combing through thousands of pennies to create a shiny, uniform pattern.
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"SoHo Subs is really something special. It's like Seaside Deli on steroids," says Podvesker.
SoHo Subs. 8040 Wiles Rd., Coral Springs; 954-688-4001; sohosubs.com.