Food News

Hard Rock Energy Drink, Sold Exclusively by the Seminole Tribe of Florida

Move over Red Bull, because south Florida now has its own unique energy drink compliments of the Seminole Tribe of Florida.

Hard Rock Energy is a real thing, and it's coming to a convenience store (and, presumably, a casino) near you.

The Seminole Tribe of Florida has officially entered the $20 billion energy-drink market with Hard Rock Energy through a new venture, Hollywood-based Enterprise Beverage Group LLC, which was established to produce, distribute, and market the beverages.

Hard Rock Energy comes in three varieties of caffeinated goodness. Original comes in a black can and is aqua blue; Sugar Free is clear and is packaged in a white can; and Paradise Punch is light red and comes in a red can. All of the cans are emblazoned with the Hard Rock brand and retro electric-guitar graphics. All three promise to allow you to "rock harder." Each 16-ounce aluminum can contains two servings, with 100 milligrams of caffeine per serving.

Right now, Hard Rock Energy drinks are on sale at all convenience stores operated by the Seminole Tribe of Florida,Inc., including the Hollywood Trading Post at 3103 N. State Road 7, with larger distribution planned in 2014.

We presume the energy drinks will be readily available at the Seminole Hard Rock Casino, giving you the added pep you need to continue feeding quarters into those slots well into the wee hours.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss