Cocktails & Spirits

Herradura Tequila Seeks Artists for Barrel Competition (Video)

Are you an artist in need of a creative outlet? If you're looking for a little inspiration (and a lot of cash), check out Herradura tequila's Barrel Art Collection contest.

The ultra-premium tequila brand is looking for artists in several cities to create original art pieces using Herradura oak barrels as their medium in their second annual con

One artist in each of several different major artistic cities (Atlanta, Austin, Chicago, Los Angeles, Miami, New York, and San Francisco) will each win $10,000 per market. In addition, the brand will donate $70,000 to Creative Capital, an organization that supports innovative artists nationwide through funding, counsel, and career development.

See also: A Chihuahuan Touch in Hallandale at Chapultepec Mexican Bar & Restaurant

All participating artists will be given an empty oak barrel that will serve as their inspiration and canvas. Each local competition will be judged by art critics, aficionados, collectors and friends, with each work assessed for originality, creativity, overall quality and inclusion of elements and "values that represent Tequila Herradura".

First place winners in each city will receive $10,000; second place will receive $3,000; and third place will be honored with $1,000.

If you're an artist interested in participating, contact Heather Kleisner at [email protected] Include a bio, images of artwork, or a link to your website.

Here's a video of last year's competition featuring the incredible art made from a barrel. Looks like tequila's good for artistic inspiration, after all.

Follow Laine Doss on Twitter @LaineDoss and Facebook.



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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss