It's time to turn up the heat on the Miami Heat. At least at Bull Market, where winning and losing could mean the difference between your having a pricey bar tab -- or none at all.
Sure, LeBron James is back in Cleveland, but the owners of Bull Market -- John Todora and Ian Rose -- are still rooting for their hometown team. And to prove it, for the duration of the 2014-15 NBA season, the bar is offering to pay your tab on certain terms.
That is, Bull Market is offering to pay your tab up to $25 anytime the Heat loses.
The idea for this promotion initially began in 2010 at the Hollywood bar and restaurant that Todora co-owns, Whiskey Tango. The idea was to encourage people to watch the Heat games at the bar -- just after LeBron James and Chris Bosh joined Dwyane Wade and the Miami team for the 2010-11 season. At the time, the trio were considered unstoppable, says Todora.
However, before making the NBA Finals that season, the Heat posted a relatively unremarkable 58-24 record. It ended up costing the bar about $100,000 in free drinks.
Now, even though Miami has lost King James, the team's current roster seems promising -- and players like Luol Deng, Chris Bosh, and rookie guard Shabazz Napier could help bring the Heat to the NBA Finals once again. While Todora doesn't want to see his team beaten, he is adamant that supporting the local crowd means showing you're a true Heat fan -- win or lose.
"We want to show everyone the Heat are still a pretty good team," said Todora. "Bull Market was designed for the local crowd, so in my eyes, this is a great way to show our love for the team."
The best part of the deal: Whether you're a Heat fan or not, everyone leaves the bar happy.
"Even if [the Heat] loses and it's your team, you still win," said Todora. "It's a great consolation prize [to have your tab paid up to $25]. There's nothing worse as a bar owner than seeing that dejected look on your customers' face when their team loses. Even if the food and service was great, they're still leaving unhappy. This will help to make that pain go away."
If the promotion does well, look for Bull Market to continue with the season-long celebration in the coming years. Until then, this year's rules are as follows:
- Participants must be seated inside and will need to sign up to receive the tab reimbursement 30 minutes before the start of the game.
- Participants must be in their seats at the end of the game.
- This offer is nontransferable and cannot be combined with any other food or drink discounts, coupons, or promotions.
And, if the Heat loses, Bull Market will pay your tab up to $25 for that evening.
Nicole Danna is a food blogger covering Broward and Palm Beach counties. To get the latest in food and drink news in South Florida, follow her @SoFloNicole or find her latest food pics on Clean Plate's Instagram.
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