Is Chipotle Mexican Grill Raising Their Prices? | Clean Plate Charlie | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

Ethical Eating

Is Chipotle Mexican Grill Raising Their Prices?

Chipotle Mexican Grill, the fast/casual restaurant that prides itself in serving "food with integrity" is stating that food costs and other operating costs have risen for the chain -- and they might pass those additional costs on to you -- the consumer.

In a presentation at the 2013 ICR XChange yesterday, the Chipotle leaders gave a presentation to investors regarding the company's financial status and future plans.

Chipotle founder Steve Ells talked of the company's commitment to respecting farmers, the environment and animals. He also spoke about the company's dedication to its employees by creating a "people culture" that rewards and elevates leaders at the company's 1,400 locations, and plans for international expansion of the Chipotle brand.

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After all the feel-good comments were over, CFO

Jack Hartung took the microphone to lay out the financial status of the

company, explaining that operating costs had increased. While some

costs were attributed to marketing, Hartung honed in on higher food prices, especially dairy and meats (though he did note a small surge in

salsa prices).

He then said that the company was "open to the

idea of a menu price increase" and that it was "more likely that we'll

raise prices in 2013", though consumers probably won't see an increase

until the middle of the year.

While it's good to see a company

not changing the bottom line by substituting lower quality ingredients

in their food, it's also a little tough

to see a company that boasts a fourth quarter revenue of $699.2

million and opened 183 new restaurants in 2012, pass on additional costs to a

loyal consumer base.

Whether the price increase happens remains

to be seen. For now, we'll frequent the burrito place that treats its

suppliers, employees, and animals with dignity.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss

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