Jamba Juice Launches New Juice Menu in South Florida, Focus on Local Sourcing

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

The local, sustainable, whole food mission is a growing trend. If it isn't fresh, organic or GMO-free, most of us aren't buying it. And the same holds true for a few big food chain operations like Chipotle -- which vowed earlier this year to serve "food with integrity" as it transitions to GMO-free foods. Next up: Jamba Juice.

Beginning this month, Jamba Juice is launching a new line of fresh juices that focus on the "buy local" trend, and lucky for us South Florida is one of the few markets that will be offering the innovative new menu of drinks outside of Jamba's home state of California.

This month the company is expanding its fresh-squeezed juice menu to 500 stores with a focus on local, fresh ingredients. To embrace the change, Jamba has developed a new supply and distribution model they say will "ensure delivery of the freshest local whole foods available to each store." That means Jamba guarantees the fruits and vegetables that are in your drink are being provided by local farms.

The fresh-squeezed juice roll-out is supported by Jamba's new "Blend in the Good" brand campaign, which launched in May. In preparing for the national launch of the expanded fresh juice platform, Jamba even implemented an advanced training course known as the Jamba "Master of Blending Arts" -- or Jamba MBA -- course which required team members learn about the nutritional value and health benefits of ingredients, juices, blends, and daily requirements.

The new juices focus on high-nutrient and on-trend whole foods including kale, beets, cucumbers, apples and oranges -- even superfoods like chia seeds -- blended into a variety of juices. New flavors include the Citrus Kick, a combination of orange, apple, pineapple and ginger. Looking for more green in your cup? Try the Tropical Greens, a blend of spirulina, apple, pineapple and chia seeds. Or get spicy with the Carrot Cayenne which features carrot, apple, ginger and cayenne pepper.

These drinks are currently available at all South Florida Jamba Juice locations including Fort Lauderdale, Miami, Boca Raton, Coral Springs, Pembroke Pines, Wellington, Royal Palm Beach and Hollywood.

Follow Nicole Danna on Twitter, @SoFloNicole.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.