In an effort to lure consumers with even more ways to get obese, McDonald's is launching their Fish McBites. Basically, pieces of every Grandma's Mickey D's staple on acid, these are little nuggets of battered and deep fried Alaskan Pollock with lots of fattening tartar sauce to dip them into.
According to the official site on Tongal, the video should be "Fun, Funny, Exciting, Creative, Unique and Culturally-Relevant". The target audience has been shifted from grandmas to "Multi-Cultural Adults Ages 18-34 (Millennials)".
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