Free Food

McDonald's Wants You to Pay for Those Fries in Lovin'

The Super Bowl has come and gone, and in the aftermath, most of us are a little bleary-eyed from the excitement.

With the big game behind us for one more year, the task now is to analyze everything from Katy Perry's shark-infested choreography to what scored the most points.

Though there were some major downers (like Nationwide's ad that features a dead kid lamenting on what he'll never do), there were some upbeat moments like the Coca-Cola ad that turns the tables on internet trolls.

Hands down, however, McDonald's scored a touchdown with its ad -- and subsequent promotion -- that asks people to pay their lunch tab with kindness.

See also: Get a Dime Piece Burger at 5 Girls Burgers in Pompano Beach

The commercial, which shows people calling their mother and hugging their family in exchange for a Big Mac, kicks off a two-week-long promotion in which randomly selected individuals will be asked to do something nice in exchange for the fast food giant picking up their tab.

All you have to do is walk into a South Florida McDonald's anytime until February 14 from 6 a.m. to 6 p.m. and order your food at the counter. If you've been randomly selected, a restaurant manager will alert you and give you the option to play along with a choice of lovin' things to do (selfies, hugs, fist bumps, and high-fives are all options). You'll also have to actually stop into your local McDonald's, because the offer's not good at the drive-through.

Of course, you're encouraged to share the love on social media at @McDonalds and @McD_SouthFla.

While some people might cynically consider this just another marketing strategy, why not take it at face value and just do something nice in exchange for a free order of fries? After all, couldn't we all use some actual happiness with our Happy Meal?

Follow Laine Doss on Twitter @LaineDoss and Facebook.



KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss