MOD Pizza Expanding to South Florida With One-Price Customizable Pies

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Seattle-based MOD, one of the country's first fast-casual pizza restaurants, is headed for South Florida.

In early 2017, MOD is expanding with a goal to establish 50 or more locations in cities from Miami to Tampa over the next seven years. The chain currently has 152 company- and franchise-owned restaurants in 18 states, as well as the United Kingdom.

MOD Pizza (an acronym for "made on demand") was founded in 2008 by entrepreneurs Scott and Ally Svenson, a concept inspired by the couple's love of street-style pizza and a desire to find affordable, fast dining options for their busy family.

As with many on-demand pizza restaurant including locally established Blaze Pizza and Flash Fire Pizza, Mod customers are encouraged to create their own pies using a fresh-pressed dough base with signature sauces and over 30 toppings and finishing ingredients. The restaurant also offers made-to-order salads and milkshakes.

One thing, however, that will set MOD apart from area competition: The restaurant has no up-charge on ingredients. That means you'll only pay one price (pies sold anywhere from $5.27 to $11.27 depending on the type of crust and size) regardless of the number of customizable sauces and toppings you add.

Want a 6-inch pie with ground beef, salami, and anchovies topped with black olives, sun-dried tomatoes, arugula, croutons, and chopped basil, then finished with hot buffalo sauce, balsamic fig glaze, and sriracha? It might sound a little over the top, but you can have it for the same price as a plain cheese pie of the same size.

If the customization part is too much decision-making for your average pizza pitstop, customers also have the option to choose one of the restaurant's 10 signature pizzas, which can be ordered as-is or customized with fewer or additional ingredients at your request (and no, that still won't change the price). 

The predesigned pies include the plain cheese Maddy; the Caspian, a combination of barbecue chicken, mozzarella, gorgonzola, barbecue sauce, and sliced red onion; or the Pizza Salad, which lets you create a salad on top of an asiago crust.

BBX Capital, the group that owns Lake Worth-based Hoffman's Chocolates, is backing the expansion.

Nicole Danna is a food writer covering Broward and Palm Beach counties. To get the latest in food and drink news in South Florida, follow her @SoFloNicole or find her latest food pics on the BPB New Times Food & Drink Instagram.

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Join the New Times community and help support independent local journalism in South Florida.


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