Best of Broward / Palm Beach

New Times Happy Hour Mobile App Party at American Social Tomorrow

Need a drink? There's an app for that!

Say what you will about it, social networking isn't going anywhere. For some, that's a cause for sorrow and others a cause for joy. For the naysayers, the physical distancing, the impersonal nature of high-tech communication is what gets them down.

"What happened to interacting face to face?" they ask. And you know what, they've got a point.

Bars and pubs were the original social network, long before Facebook was a gleam in Mark Zuckerberg's eye. So, we've come up with an app and an event that brings the techies and the luddites into sync.

Join us from 6 to 8 p.m. Thursday, April 18, as New Times teams up with American Social to bring you a Happy Hour full of complimentary drink, free appetizers, plenty of socializing, and some networking too.

To get in, just download our new, free Happy Hour app on your Android, iPhone, or Blackberry.

Then, show up to American Social in downtown Fort Lauderdale Thursday evening - between 6 and 8 p.m., of course - and show your app at the door. That's it.

The app will keep you up to date on all the latest and greatest Happy Hour happenings, so the next time you look up from your smartphone you'll find yourself surrounded by real, live people with a complimentary cocktail in your hand. That's the power of social networking!

American Social is located 721 E. Las Olas Blvd. in Fort Lauderdale. Call 954-764-7005, or visit americansocialbar.com.



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Rebecca McBane is the arts and culture/food editor for New Times Broward-Palm Beach. She began her journalism career at the Sun Sentinel's community newspaper offshoot, Forum Publishing Group, where she worked as the editorial assistant and wrote monthly features as well as the weekly library and literature column, "Shelf Life." After a brief stint bumming around London's East End (for no conceivable reason, according to her poor mother), she returned to real life and South Florida to start at New Times as the editorial assistant in 2009. A native Floridian, Rebecca avoids the sun and beach at all costs and can most often be found in a well-air-conditioned space with the glow of a laptop on her face.
Contact: Rebecca McBane