Philly Pretzel Factory Twists Its Way To Miami

The modern age of pretzel making began in 1935 when the Reading Pretzel Machinery Company invented an automatic pretzel-twisting machine. It was hailed as the greatest thing since sliced bread, and sliced bread hadn’t even been invented yet.

The modern age of Miami pretzel-eating began just this month at the new Philly Pretzel Factory in the Keystone Plaza, North Miami Beach. Never frozen, these soft, baked-fresh-to-order pretzels are fat free, sugar free, and cholesterol free. They are warm and tasty, too, perhaps akin to what a bagel with a holistic lifestyle might be like. Optional toppings (besides the crunchy nuggets of salt) include cinnamon, garlic, mustard, peanut butter, and hummus -- presumably not all together. Plus there are pretzel rolls, pretzel hot dogs, croissant-shaped pretzels filled with pepperoni and mozzarella. I think you get the idea.

Price for a single pretzel is $1.25, but bet you can’t eat just one. Three go for $2.50, ten for $5, fifty for $20, one hundred for $35. Evidently if you buy enough, they become free. Point is, though, that if you like soft pretzels, now you’ve got a place to go.

- Lee Klein

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Jose D. Duran has been the associate web editor of Miami New Times since 2008. He's the voice and strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's music, entertainment, and cultural scenes since 2006, previously through sites such as and He earned his BS in journalism with a minor in art history from the University of Florida. He's a South Florida native and will be a Miami resident as long as climate change permits and the temperature doesn't drop below 60 degrees.
Contact: Jose D. Duran