Ethical Eating

Pink Bagels at Brooklyn Water Bagel Co. Benefitting Breast Cancer Awareness Wednesday

The saying goes, "Time flies when you're raising awareness for a good cause." That's how the saying goes, right?

On Thursday, another month bites the dust; we're that much closer to the winter (whatever that means down here). With the end of October also goes national pizza month, apple month, cranberry month, cookie month, and a whole bunch of other food items.

More importantly, national breast cancer month is about to come to an end. To end the month with a bang, Brooklyn Water Bagel Co. is serving up pink bagels tomorrow to raise funds for the cause.

See also: October is Breast Cancer Awareness Month, Local Restaurants Participating

On Wednesday, all Palm Beach County Brooklyn Water Bagel Co. stores will be featuring its "Eat Pink" promotion to honor national breast cancer awareness month.

For the promotion, the store will be selling pink bagels with ten percent of its proceeds going to benefit Susan G. Komen Breast Cancer Foundation.

Brooklyn Water Bagel Co. CEO Steve Fassberg believes the campaign is a good way to raise money and bring awareness of the pervasive nature of breast cancer.

According to Fassberg, "Everybody has somebody they know -- a mother, a sister, a daughter -- who has been affected by this terrible disease. We felt it was important as a company to convey to our loyal customer base our commitment to this wonderful organization, and give its own recognition and financial commitment."

The Original Brooklyn Water Bagel Co. has six locations in Palm Beach County. Visit

Follow Sara Ventiera on Twitter, @saraventiera.

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Sara Ventiera