Quick! What's the first thing that comes to mind when you hear the words "Red Stripe".
If you think hoisting a cold bottle of the brew on a beach in Negril while a reggae band plays in the distance, you'd pretty much hit the nail on the head.
But did you know that this beer is also musical?
Seems as though all those years hanging out on the beach, in dancehalls, and in surfside lounges has rubbed off, because the beer is not singing and dancing in its own...with a little help from its friends.
Here's a fantastic ad from Red Stripe in which a grocery store in London was rigged to have the Red Stripes dance and play music. At first only a few cans move. Then the entire shop breaks out into a rendition of the reggae classic, "Message to Rudy". Watch here:
Even cooler is the "making of" video, where the video's director explains how he rigged hundreds of beer bottles, cans, juice boxes, and a dustpan to sing and dance for unsuspecting shoppers:
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