Christmas in July? No thank you. How about Hannukah in July?
Beer's most infamous purveyor of Jewish and pop culture shenanigans, Shmaltz Brewing Company, will be coming down to South Florida next week to celebrate a bit of 'Halfway to Hannukah'.
Tonight, from 5 to 7 p.m., get yourself to The Brass Tap in Coral Springs to take on "Funky Jewddha Happy Hour" (from the actual press release) that features a spread of Funky Buddha Brewery beers as well as Shmaltz Brewing Co. libations. This happy hour shindig will be attended by none other than Shmaltz Founder Jeremy Cowan, National Sales Manager Zak Davis, Southern Regional Manager Greg Lynn, and Midwest Regional Manager Tom Prusilla.
Then from 7:30 p.m. onwards, the crew moves on to The Funky Buddha Brewery in Oakland Park for an event titled "The Rabbi at The Buddha", with a big feature being a highlight of Shmaltz' Funky Jewbelation, a blend of six different ales (ready for this list? Jewbelation Fifteen, Vintage Jewbelation, Bittersweet Lenny's R.I.P.A., Origin, Reunion Ale '11, and Messiah) aged in rye whiskey and bourbon barrels, and many more offerings.
Jeremy Cowan says, "Florida has always been an important market for us and we intend to make an impact this week. This is the first time that we're visiting the state with such a large group of Shmaltz representatives. Aside from pairing up with some of our favorite craft beer bars like Tap & Grind [in Orlando], Independent Café [in Tampa] and Brass Tap, we're also thrilled to work with our Florida craft beer brethren, Cigar City and Funky Buddha. It should be a terrific week spreading the Shmaltz gospel."
Whether you're one of the chosen few, a putz, or just one of the goyim, check out one of these events and find yourself getting into the world the 'brew.
Shmaltz Brewing Company may best be known for distributing He'Brew Bittersweet Lenny's R.I.P.A., a Double India Pale Ale with Rye Malt brewed in tribute to the late Lenny Bruce. The brewery opened up their first physical brew space in May 2013 after years of contract brewing.
Doug Fairall is a craft beer blogger who focuses on Florida beers and has been a homebrewer since 2010. For beer things in your Twitter feed, follow him @DougFairall and find the latest beer pics on Instagram.