Starbucks Launches Coffee For Seven Bucks a Cup: Jimmy Kimmel Holds a Taste Test

Starbucks has long had a reputation of serving a good albeit expensive cup of coffee.

That business model has served the chain well, with each store seeing lines of people trading their hard-earned money for lattes, coffees, and teas.

Recently, though, Starbucks outdid itself by introducing its most expensive cup of Joe yet.

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The Costa Rica Tarrazu Finca, made from rare Geisha beans, sells for $7 a cup and $40 a bag. The pricey java is available at 48 Starbucks stores and is so rare that only 450 bags have been roasted and each bag is individually numbered.

So is this ultra-premium coffee worth the additional money? Television host Jimmy Kimmel asked that burning question to a host of random strangers at a man-on-the-street taste test.

People were asked to try two cups of Starbucks coffee to determine which

was the regular stuff and which was the high-octane exclusive coffee.

Words like smoother, richer, and bolder were thrown around. One woman

said the premium coffee tasted "beany" and "roasted".


one thing we know and these people didn't -- Kimmel and friends didn't

even bother buying the expensive Geisha beans. Both cups were the same

Starbucks regular.

What ensues is pretty funny. Watch here:

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