Stox Bar Opens at Las Olas Riverfront, Where Cocktail Prices Fluctuate With Demand | Clean Plate Charlie | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

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Stox Bar Opens at Las Olas Riverfront, Where Cocktail Prices Fluctuate With Demand

Have you ever wanted to buy and sell stocks, but never had the guts -- or the money -- to make it happen? If the thrill of driving stock prices and buying low is something you're into, a new bar and restaurant that recently opened at the Las Olas Riverfront in Fort Lauderdale might be the place for you.

The Stox Bar and restaurant has a unique approach to ordering and selling drinks, offering what brothers and co-owners Will and Julian Page say is Fort Lauderdale's newest concept bar.

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At The Stox Bar, which opened in the former Brick Bar space in a corner lot at 21 W Las Olas Blvd., drink prices fluctuate according to demand, in real time. Order a drink off a special cocktail menu, and the price for that drink immediately goes up, displayed on a television screen located behind the bar, and others throughout the restaurant.

The most popular drinks rank towards the top where a cap has been set to $8.99, while drinks that are ordered less frequently rank toward the lowest price at $5.84 per cocktail.

The Stox drink menu offers more than 40 cocktails, including 12 signature drinks and a dozen shots. Of those, 36 have been designated for use on the ticker board, which looks and reads just like the ticker you see for the stock market ticker on Bloomberg. Every 60 seconds the system automatically updates prices, reflecting the most current changes. Signature drinks, shots, and drinks not listed on the TV ticker are not subject to fluctuating prices.

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Nicole Danna is a Palm Beach County-based reporter who began covering the South Florida food scene for New Times in 2011. She also loves drinking beer and writing about the area's growing craft beer community.
Contact: Nicole Danna

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