Stox Bar Opens at Las Olas Riverfront, Where Cocktail Prices Fluctuate With Demand

Have you ever wanted to buy and sell stocks, but never had the guts -- or the money -- to make it happen? If the thrill of driving stock prices and buying low is something you're into, a new bar and restaurant that recently opened at the Las Olas Riverfront in Fort Lauderdale might be the place for you.

The Stox Bar and restaurant has a unique approach to ordering and selling drinks, offering what brothers and co-owners Will and Julian Page say is Fort Lauderdale's newest concept bar.

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At The Stox Bar, which opened in the former Brick Bar space in a corner lot at 21 W Las Olas Blvd., drink prices fluctuate according to demand, in real time. Order a drink off a special cocktail menu, and the price for that drink immediately goes up, displayed on a television screen located behind the bar, and others throughout the restaurant.

The most popular drinks rank towards the top where a cap has been set to $8.99, while drinks that are ordered less frequently rank toward the lowest price at $5.84 per cocktail.

The Stox drink menu offers more than 40 cocktails, including 12 signature drinks and a dozen shots. Of those, 36 have been designated for use on the ticker board, which looks and reads just like the ticker you see for the stock market ticker on Bloomberg. Every 60 seconds the system automatically updates prices, reflecting the most current changes. Signature drinks, shots, and drinks not listed on the TV ticker are not subject to fluctuating prices.

"You can go to any bar to get a drink, but at The Stox Bar you can have a unique experience," says Will, who relocated from Miami where he continues to operate a furniture shipping business. "We wanted a less expensive craft cocktail experience. Not everyone can afford a $15 drink."

Last week, drinks like the mint julep, mojito, and whiskey sour were popular -- and priced $7-$8. This week, all that could change.

Will also hopes his concept will help people experiment, and try new things.

"So many people go out and order the same drink everywhere they go," he adds. "But this makes it fun, easy, and affordable to try new things."

In addition to drinks, Julian -- who owned and operated his own restaurant in Paris before moving stateside six months ago -- has composed a menu of flatbreads, tapas-style snack plates, sandwiches, and soups.

The Stox Bar features a weekday happy hour from 4-7 p.m., and is now open at 21 W Las Olas Blvd., Fort Lauderdale. Visit, or call 954-999-4464.

Follow Nicole Danna on Twitter, @SoFloNicole.

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