Target Launches Clean Food Line, Reduces GMO Products

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

There's a joke among people who you would think shop only at designer boutiques and organic markets that Target is the exception to the no-big-box rule: "It's pronounced Tar-jay, dahling."

Target certainly is the darling of the yuppie set with its affordable versions of designer duds and housewares by Michael Graves and Blu Dot. Now, Target is modernizing its grocery aisles with the introduction of its Simply Balanced line of food, which features items free of artificial flavors, colors, and preservatives. About 40 percent of the new food line is certified organic, a step up from overly processed treats.

So far, the line consists mostly of snack items, but they're lower in salt and fat than similar items. Sunflower and flax seed crisps and hibiscus green tea are offered, as is a lightly salted popcorn and low-fat maple granola. Additional items will be introduced in coming months.

Target has pledged to refrain from using 105 common food additive ingredients in its Simply Balanced line, and most of its products are made without genetically modified organisms (GMOs).

In fact, as part of Target's commitment to wellness, the company is pledging to remove all GMOs from the Simply Balanced collection by the end of 2014 and will increase organic food offerings by an additional 25 percent by the end of 2017. About a year ago, Target started offering sustainable seafood in its stores.

With Target leading the way to reduce GMOs and stock its shelves with healthier foods, we're hoping all major retailers will follow suit.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.