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Target Now Has Its Own Line of Meatless Meat

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If one company represents American consumer culture best, it's Target (pronounced "Tar-jay," of course). It's the store that has everything, making it impossible to walk out without dropping at least $100 on stuff you didn't know you needed.

So the fact that Target now has its own line of meatless meat is a sure sign of changing times. The company now offers four flavors of faux chicken and turkey under its health-focused Simply Balanced Line -- and the stuff is pretty damned good.

See also: Meatless Monday: Burgers and Ice Cream at Green Bar & Kitchen

"Target has seen an increased interest in better-for-you products across many categories. In fact, in 2013, Target set a goal to increase our organic food offerings by 25 percent by the end of fiscal year 2017," Target spokesperson Anne Christensen told Clean Plate Charlie.

They carry four varieties: Mushroom Miso Meatless Turkey, Korean Barbecue Meatless Chicken, Smoky Chipotle Meatless Chicken, and Teriyaki Meatless Chicken.

I tried the Korean Barbecue, and it was spicy-sweet with a chewy, satisfying texture. It was absolutely comparable to the better faux meat brands like Gardein.

"At Target, we're continuously working to develop new and exciting products that embody the Simply Balanced mission -- great-tasting food that takes the guesswork out of eating well," Christensen adds. "Target recognizes that select guests are looking for meat-alternative offerings, so we look for opportunities to meet these guests' needs."

Target now also carries Just Mayo -- the insanely delicious vegan mayonnaise brand that's been taking grocery stores and big-box retailers by storm. It also recently started stocking Beyond Meat, a popular player in the meat substitute market.

Clearly, people have been asking for plant-based products, be it for health, environmental, or ethical reasons, and the options are getting more accessible all the time. Ain't it great?

Follow Hannah on Twitter @hannahgetshappy.



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