Target Now Has Its Own Line of Meatless Meat

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

If one company represents American consumer culture best, it's Target (pronounced "Tar-jay," of course). It's the store that has everything, making it impossible to walk out without dropping at least $100 on stuff you didn't know you needed.

So the fact that Target now has its own line of meatless meat is a sure sign of changing times. The company now offers four flavors of faux chicken and turkey under its health-focused Simply Balanced Line -- and the stuff is pretty damned good.

See also: Meatless Monday: Burgers and Ice Cream at Green Bar & Kitchen

"Target has seen an increased interest in better-for-you products across many categories. In fact, in 2013, Target set a goal to increase our organic food offerings by 25 percent by the end of fiscal year 2017," Target spokesperson Anne Christensen told Clean Plate Charlie.

They carry four varieties: Mushroom Miso Meatless Turkey, Korean Barbecue Meatless Chicken, Smoky Chipotle Meatless Chicken, and Teriyaki Meatless Chicken.

I tried the Korean Barbecue, and it was spicy-sweet with a chewy, satisfying texture. It was absolutely comparable to the better faux meat brands like Gardein.

"At Target, we're continuously working to develop new and exciting products that embody the Simply Balanced mission -- great-tasting food that takes the guesswork out of eating well," Christensen adds. "Target recognizes that select guests are looking for meat-alternative offerings, so we look for opportunities to meet these guests' needs."

Target now also carries Just Mayo -- the insanely delicious vegan mayonnaise brand that's been taking grocery stores and big-box retailers by storm. It also recently started stocking Beyond Meat, a popular player in the meat substitute market.

Clearly, people have been asking for plant-based products, be it for health, environmental, or ethical reasons, and the options are getting more accessible all the time. Ain't it great?

Follow Hannah on Twitter @hannahgetshappy.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in South Florida.


Join the New Times community and help support independent local journalism in South Florida.