This year, Whole Foods Market has opened three new South Florida stores: one in downtown Miami, one in Pompano Beach, and, most recently, another Broward County store, in Davie.
Now, Palm Beach County residents will have a chance to partake in some super savings (and free giveaways) this week when the retailer opens its 24th Florida store, in West Palm Beach, on Wednesday, February 25.
The new location is hosting a number of celebratory specials and events, including mystery gift cards to the first 500 customers on opening day, a raffle in the fish department, and in-store savings available only at the West Palm Beach location for the first two weeks after opening day.
The 42,000-square-foot store will have all of the chain's newest features, including exclusive vendors and a new quality rating system for produce, meat, and fish. That means you'll still find everything you appreciate about the older stores (hundreds of boutique wines, more than 300 cheeses, and more than 250 bottled microbrews) while enjoying innovative offerings like two bars serving rotisserie, small plates, wine, and beer.
Unique to this store is the Palm Rotisserie, a full-service bar and venue featuring rotisserie meats, fresh-sliced charcuterie, an in-house salumeria, and signature sandwiches. Made-to-order bites include the rotisserie porchetta sandwich (pork loin seasoned with fennel, garlic, and orange wrapped in pork belly), prime rib rubbed with cracked pepper and garlic, crispy pork leg, and a merguez sausage served with fries. Charcuterie includes dry-aged beef crudo, slow-roasted and smoked salami cotto, and fermented and aged salami.
Another specialty vendor found only at the West Palm Beach market: La Crêperie de West Palm Beach, a Parisian-inspired venue serving sweet and savory made-to-order crepes for breakfast, lunch, and dinner. For $5 apiece, customers can enjoy classics such as the croque monsieur crepe featuring Creminelli ham, Swiss cheese, and béchamel. Vegetarian options will also be available.
West Palm Beach will debut the region's first true artisanal baking program with a variety of fresh, from-scratch hearth breads unique to the store. The bakery will use high-quality ingredients and natural leavening and will open with four mainstays, including a Pain de Campagne, German multigrain, and Russian rye. If you like brioche, you can find the real deal imported directly from France. And, furthering their commitment to work with local businesses, find fresh-baked goods baked fresh from Cosa Duci Italian Bakery in Boca Raton and desserts made at Versailles Restaurant in Miami.
Last but certainly not least, if you're in the area and desire a quick snack and a cold brew, the store's in-house bar, Palm Beach Brews, will offer a quiet reprieve. The ten-seat bar located in the specialty department allows customers to enjoy gourmet grilled cheese sandwiches, artisan cheese boards, bar specials, and craft beers on tap, including one handle reserved exclusively for kombucha. Expect to find ten rotating taps featuring local brews from Funky Buddha Brewery and Due South Brewing, as well one organic offering. Prefer wine? Get a flight with three, three-ounce pours for $12 ($16 for more premium selections).
The opening celebration for the West Palm Beach Whole Foods Market will begin promptly at 8:45 a.m. Wednesday, February 25, with a bread-breaking ceremony. Doors will open at 9 a.m. Get there early and you might win big. As with the Davie store, the first 500 customers in line on opening day will receive mystery gift cards valued at $5, $10, $20, or $50, with one card valued at $500.
Whole Foods Market West Palm Beach is located at 1845 Palm Beach Lakes Blvd., West Palm Beach. The store will be open 8 a.m. to 10 p.m. daily.
Follow Nicole Danna on Twitter, @SoFloNicole.
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