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Yogurtland Plans Expansion in South Florida

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If there's one thing that goes really well together, it's hot weather and cold soft-serve frozen yogurt. After all, we're hot but we're in bathing suits, so we need a cold delicious treat that we can convince ourselves is still "healthy." 

Which explains why the self-serve frozen yogurt chain known as Yogurtland has plans to add several new locations to its South Florida market this year, adding to the existing 11 establishments already in operation.

As one of the nation's first and largest self-serve frozen yogurt brands, Yogurtland has grown more than 160 percent over the past three years, opening a total of 76 stores in 2013.

The plan for this year: To have more than 370 locations by the end of 2014. In addition to its ongoing, strategic expansion throughout South Florida, Yogurtland will focus its growth in international markets such as the Middle East, Australia and Venezuela.

Each Yogurtland store features 16 flavors of self-serve frozen yogurt from a rotating menu of more than 50 selections, which includes both traditional favorites and exotic flavors. The frozen yogurt flavors are made with real ingredients and created by in-house "flavorologists," making them completely unique to Yogurtland. Customers can also choose from more than 35 topping selections that include fresh fruits, nuts, cereals, candy and syrups.

With more than 260 locations worldwide, Yogurtland transformed the yogurt industry by reshaping a popular trend into the "ultimate customer control" experience, allowing patrons to sever themselves. The self-serve movement is growing trend in today's culture. For the consumer it translates to faster service and more satisfaction. But it also benefits the retailer, equalling reduced labor costs -- and more profit. What could be easier?

Interested in dishing out some frozen fun of your own? For franchising information, visit www.yogurt-land.com/franchise.

Follow Nicole Danna on Twitter, @SoFloNicole.



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