Before the rock stars fill Austin's 6th Street, tech geeks, marketers, journalists, and a few celebrities take over downtown for SXSW Interactive, March 8-12, 2013. Included here are members of the Jash Network
-- Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts -- and Nerdist's Cosplay Party
, among other sights.
Photos by Nate "Igor" Smith