^
Keep New Times Free
4

Best Flack

Take it from us. The best public relations specialists aren't the shrillest or the ones with the most free goodies (don't expect a story in New Times just because you sent an unsolicited gifty) or even the ones who call you the most. The best ones are, like Jan Mitchell, the ones who deliver the goods. Mitchell, one of the movie industry's mainstays in South Florida, started out 20 years ago in partnership with her dad, Jack Mitchell; the father-daughter combination handled accounts for most of the major studios, repping movies like Dances with Wolves and Silence of the Lambs. Since she started her own agency four years ago, Mitchell has gone indie, representing a wide range of flicks, recently including everything from the ground-breaking The Brown Bunny to the blockbuster The Passion of the Christ (if you know the movies, you know the stretch doesn't get any wider). But she's been most visible as a spokesperson for both the Fort Lauderdale and the Palm Beach international film festivals. It's not as easy as it sounds. Doing public relations in the film biz means getting the word out quickly to reporters about unexpected events, throwing together well-crafted press packets under impossible deadlines, and keeping touchy, egotistical reviewers happy. "You gotta be prepared to wing it," she says. "You can have a film pulled at the last minute or have one fall into place and it's so good you can't turn it down. Things happen." Mitchell's secret is, it seems to us, her likability. The easygoing Mitchell, who sometimes volunteers her services for charities like the National Family Caregivers Association, knows how to make conversation without edging into the awful what-are-you-going-to-do-for-me territory. Like she's a normal human being. A flack? Who woulda thunk it?

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of South Florida and help keep the future of New Times free.

Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in South Florida.

 

Join the New Times community and help support independent local journalism in South Florida.