Hollywood Resveratrol Provider is Victim of Its Success
FWM Laboratories, a dietary supplement company in Hollywood has a big advertising budget, but it'll have to get a little bigger to fight the latest round of bad publicity. The company, which is headquartered in an industrial park just west of I-95 between Stirling and Sheridan, plays the villain in this New York Times article about how supplement makers whose advertisements don't make false claims about their product lose business to those that do.
A possible example of that latter phenomenon, the article says, is FWM Laboratories. We told you about the company last month after it played a starring role in a Business Week feature story about the advertising gambits of those who profit from resveratrol, the chemical found in red wine and which research shows may affect the longevity of human life. The unflattering excerpts for FWM, after the jump.
Consumers have filed more than 3,000 complaints about the one-year-old dietary supplement company with the Better Business Bureau of Southeast Florida.
The business watchdog group gave FWM Laboratories its lowest rating, an F, for failing to respond to complaints, "grossly misleading" advertising and fraudulent business practices.
Brian Weiss, VP of FWM, gave an interview to Business Week, but it looks like he's given up that practice. He refused comment to the Times.
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