When was the last time you told your bro you loved him? Seriously. When was the last time you looked into his eyes, placed a hand gently on his quadriceps, and said, "Hey, man, I really care about you."
Male friendship is a complicated phenomenon. Taught from birth to internalize our more sentimental thoughts, bros — also known as man friends, dude partners, salami companions, and besties with
Well, bros, to that I say phooey. Phooey to this notion that being emotionally unavailable somehow makes you manly. Phooey to not telling those closest to you just how important they are in your life simply because they too have a dangling penis. Phooey to high-fives. Let's hug it out, bro.
In South Korea and other more enlightened parts of the world, it's not uncommon for two platonic male friends to walk down the street holding hands.
There's a wonderful book of photography by John Ibson called Picturing Men: A Century of Male Relationships in Everyday American Photography. The book is stuffed full of images of old-timey bros posing for the camera as they sit
Those days are sadly gone. Or are they?
A funny thing happens at Ultra. As thousands converge on Bayfront Park, all sweaty and ecstatic, the emotional wall that divides bros starts to disintegrate, leaving behind two men unafraid to grab a spoon and scoop out a big mouthful of feelings from each other's most inaccessible regions.
It starts slowly. The beginning stages of a complete
You're the man! No, you're the man!
Nay, bros. We're the man. Because though many define the term "bros" as plural, true bros are a single entity, woven together as one, bonded stronger with each Michelob Ultra.
After the pointing comes dancing. High-fives turn into pats on the back, and soon a
On more than one occasion this Ultra, we have witnessed tall bros helping out short
That last pair might have been more than just bros, but you get the point. Male friendship is beautiful, and it thrives in the EDM community. Just scroll through the Instagram hashtag for #EDMBros and try — just try — not to pick up the phone and text your bro "sup?"
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A bromance may look dead, but it's not. All it needs is a little bit of beer, some bright lights, and before you know it, it's alive again.