J-O's "My Smoke Song" Video Should Make Him Easier to Google

Plantation-bred J-O, AKA Jonathan Olivert, has a hip-hop name that makes sense -- it's his initials. Right now, though, a certain popular fabric retailer's site is up top of the search results. This guy hasn't even reached his 20th birthday, according to his Facebook page, so he's got some time...

By Reed Fischer

July 26, 2010

[
        {
          "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
          "component": "16971022",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "15769925",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "GPT - Rectangle 2x - Slot Auto-select - Labeled",
          "component": "15782206",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "16575154",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "GPT - Leaderboard to Tower - Slot Auto-select - Labeled",
          "component": "15782207",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Plantation-bred J-O, AKA Jonathan Olivert, has a hip-hop name that makes sense -- it's his initials. Right now, though, a certain popular fabric retailer's site is up top of the search results. This guy hasn't even reached his 20th birthday, according to his Facebook page, so he's got some time to build up a SEO strategy.

From the start of the beachy jazz sample serving as the "My Smoke Song" beat (attributed to Edgar Esteves and Ivan Berrios), this is warm-weather music following the weed-friendly lineage of the Pharcyde and Souls of Mischief up through Curren$y and Wiz Khalifa. If anyone can aid our not-particularly-native eyes, which fishing pier is in the background of the beach scenes? Watch below.

Thanks to 954 Hip-Hop for the heads-up.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, New Times Broward-Palm Beach has been defined as the free, independent voice of South Florida — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.