If your daily vocabulary includes words like
reps,
sets,
grams,
cardio, and
pounds, it should also include one more,
Gold's. The self-proclaimed "Mecca of Bodybuilding" sprouted up in July 1990, thanks to partners Ed Benson and Bob DeLuca. Over the last ten years, Benson (now sole owner) has turned the original 10,000-square-foot facility into an elite exercise environment. The purchase of three adjacent stores added an 8000 square feet devoted to arms and legs and a spinning and aerobics studio. Four different sets of dumbbells, Ivanko plates and bars, a rock-climbing simulator, and more than 30 pieces of cardio equipment make this the best place to train for the hard-core bodybuilder or the average person wanting to get in shape. Members of the aerobics staff have appeared on ESPN's
Corey Everson's Gotta Sweat and ESPN2's
Crunch Fitness, and the spinning is coordinated by WSVN-TV (Channel 7) fitness expert Ellen Latham. Gold's motto is "We guarantee results." How? For those who need motivation or instruction, there is a team of personal trainers headed by author and WIOD-AM (560) radio's fitness show host Phil Kaplan. Got pain? Gold's offers an on-site chiropractic physician's office. Got kids? A baby-sitting service is available. A pro shop of vitamins and supplements makes this the complete gym. Over the years it's been the gym of choice for athletes like Mr. Olympia Vince Taylor, members of the Miami Dolphins, and model Niki Taylor.