Wine snobbery, or at least wine appreciation, has finally trickled down to the masses: You no longer need 1,600 dusty bottles in the cellar of your baronial manse to enjoy quaffing a decent port. Getting to know good wine is supposed to be fun -- Bacchus is a party god, after all. That wicked cherub reigns supreme at Hollywood Vine, where a handsome, irreverent crowd congregates around the granite counters to sample from a chalkboard listing of 20 or so wines, conducting off-the-cuff mini-tastings before plunking down $20 or $30 a bottle (the prices per glass are about half what you'd pay at a restaurant). This retail wine shop and liquor store has the intimacy and pizzazz of an upscale neighborhood pub, done up in glossy mahogany shelving to showcase wines and spirits from around the globe, plus a handful of artisan cheeses. On Tuesdays, vintners and distributors show up for light lectures and free tastings too. Partners Luciano Armellino, who formerly worked with Kendall Jackson distributors, and Steven Krakow, who managed a retail wine store, tasted 1,600 wines before they opened their doors this year. "We just chose our favorites," Armellino says. "Good wine is good wine."