This place is girly-girl heaven. It's an ode to the frivolous and fantastic. It has gifts, sweets, and other (mostly pastel-colored) merchandise aimed at party planners, ladies who lunch, and discriminating gals of any age. The first Swoozie's opened in the hoity-toity Buckhead section of Atlanta in 2001. Since then, 28 more of these shops dedicated to "celebrations" have sprung up across the country, including two locales in South Florida. Swoozie's has a large selection of "social paper" for printing invitations and keeping alive that good ol' southern tradition of sending thank-you notes for even the smallest acts of kindness. Folks with busy social calendars can find the perfect party accessories here — what's a backyard BBQ without fluorescent pink napkin holders shaped like Adirondack chairs? — or personalized gifts for your favorite sorority girl (Swoozie's can engrave or embroider pretty much anything). And for the designer nappy-bag generation, there is, naturally, a wide selection of festive children's goodies.