Music News

Avicii, Americana, and the Future of Pop Music

Back at the end of 2011 and beginning of 2012, when Avicii's "Le7els" was pumping out of any device with a speaker attached, I couldn't get enough. I cherish pop sensibility as much as chops or technical prowess. Baby-faced Swedish producer, Tim Bergling, does not exactly conjure the most complicated or challenging arrangements, but his hooks are sharp enough to rip you right open.

For his next big single, "Wake Me Up!" Bergling managed to blur the lines between genres that could not be more disparate: electronic dance music and... county western.

A discussion about Avicii that ends at hooks would be criminally redundant. The real reason I've called you here today is to discuss Avicii and the future of pop music as we know it as reflected in his embrace of musical Americana.

But to understand the near future, it's essential to review the recent past.

See also: Five Predictions for the Future of Music

KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Matt Preira