QSR Magazine has completed its’ 2008 Quick-Service Drive-Thru Performance Study, and Chick-fil-A took home the gold as America's Best Drive-Thru 2008. Sherri Daye Scott, editor of QSR, explained the reasons behind the chicken chain’s success: "No bells and whistles, no out-of-the box training systems. Just a strategy focused on getting the right order to the right car in a timely and friendly manner.”
Categories in this exciting competition include speed of service, order accuracy, menuboard appearance, and speaker clarity. Wendy's clocked the fastest overall speed at 131.08 seconds, Krystal was judged to have the best menuboard appearance, and Chick-fil-A was the most accurate in filling orders and boasted the most articulate speakers -- judges were especially impressed with the way they said “Fries with that?” McDonald’s and Burger King rounded out the top 5.
Information, collected in 50 states, included a total of 5,821 orders reviewed for accuracy -- and then eaten. Attempts to speak with those who performed the study proved futile, as they are all dead.
-- Lee Klein
Keep New Times Broward-Palm Beach Free... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering South Florida with no paywalls.