Heineken Forced to Pull Dead Kennedys Song From Commercial

​A Heineken ad featuring the Dead Kennedys' "Too Drunk to Fuck" has been pulled over concerns that it would encourage binge drinking.

The classic punk anthem that has long served as a satirical ode to brainless behavior was used in an ad to promote Heineken's Kronenbourg 1664 beer. In a statement released to the media Thursday, the band claims to be "furious" with the beer company for what it is calling "unauthorized use of music to promote beer." 

A lounge cover the Dead Kennedys' classic ran in a banner advertisement on Spotify. Several complaints came in to independent watchdog group the Portman Group. Those complaints were investigated and the ad was found to be in breach of a rule that bans advertisers from "encouraging irresponsible or immoderate drinking."

You might remember that this song was previously used in a rape scene in the Quentin Tarantino and Robert Rodriguez's collaborative exploitation flick Grindhouse. Former frontman and songwriter Jello Biafra made a very public statement at the time saying that the choice went against everything the Dead Kennedys stood for. He has yet to make a statement regarding the Heineken ad.

KEEP NEW TIMES BROWARD-PALM BEACH FREE... Since we started New Times Broward-Palm Beach, it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Terra Sullivan