When it comes to desserts, there's one item that tends to elicit the strongest reactions.
Most people love it, few stay away from it, but it's not very common to hear someone is so-so about chocolate.
Fort Lauderdale chocolate lovers have a new reason to get excited: Palm Beach County's legendary confectioner Hoffman's Chocolates is now open on Las Olas Boulevard.
Opened at the end of September, the new Las Olas outpost is the company's initial foray into Broward.
Known for its high-quality ingredients, the shop serves more than 70 sweet treats, ranging from assorted chocolates and truffles to nuts and brittles to chocolate-covered fruit and pretzels. It also offers a variety of house-made ice creams. Moose Tracks, Stellar Coffee, and the seasonal Pumpkin are the bestsellers.
"For almost 40 years, Hoffman's Chocolates has been a favorite of Palm Beach and Martin County residents, and our new location on Las Olas is sure to become a true destination for both locals and out-of-town visitors," says Jarett Levan, president of BBX Capital, parent company of Hoffman's Chocolates. "We are excited to open on Las Olas as part of our expansion into Broward County. The Las Olas store will also debut a newly designed logo, fresh look, and signature elements."
During the course of the past four decades, the shop has received numerous awards and accolades, including write-ups in national publications like Bon Appetit and the Wall Street Journal.
"Beyond the quality of our chocolates, we are also focused on delivering exceptional service and unique experiences," says Levan. "We want our customers to feel part of the Hoffman's tradition."
The Las Olas location is the sixth in Broward, Palm Beach, and Stuart counties; however, the company already has plans for further expansion. It will open a Hoffman's Chocolates Pop-Up store at the Colonnade Outlets at Sawgrass Mills Mall next week, as well as kiosks at Galleria Mall in Fort Lauderdale and the Westfield Broward Mall in Plantation in November. Another full-service Hoffman's store is slated to open at the Fountains Shopping Center in Plantation in early 2015.
Hoffman's Chocolates is located at 920 E. Las Olas Blvd. in Fort Lauderdale. Call 888-281-8800, or visit Hoffmans.com. It's open for business Monday to Thursday from 10 a.m. to 9 p.m., Friday to Saturday from 10 a.m. to 10 p.m., and Sunday from noon to 6 p.m.
Follow Sara Ventiera on Twitter, @saraventiera.