Fast Food

McDonald's Mighty Wings: Ten Million Pounds Sitting in Storage

Once in a while, even what seems like a great idea turns out badly. Take, for example, McDonald's Mighty Wings.

We can imagine the discussion over at the Mickey D's R&D lab. "Everyone loves chicken wings. We have to introduce these on our menu. They'll be the new McRib!"

Well, maybe not, because the Wall Street Journal is reporting that the mega-giant fast food chain has a surplus inventory of ten million pounds of the snack.

According to the Journal, McDonald's purchased about 50 million pounds of chicken wings for their wing roll-out, which started right around the start of football season. Unfortunately for the chain, the wings were thought to be too "expensive and spicy", with a retail price of about one dollar per wing (about the same price as wings in a sports bar).

Now, about 10 million pounds of wings remain in a frozen state, awaiting their fate -- which seems to be being cooked and sold at a discounted price. This is not sitting well with the restaurant's franchisees, who "must participate in another upcoming promotion - the date and pricing of which are not yet clear - or else pay for the excess inventory."

Our advice to McDonald's? keep those wings on ice until Super Bowl Sunday and then have a major blowout wingding. Our consulting bill's in the mail.

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss