Fast Food

Ronald McDonald Gets a Makeover

It had to happen.

In these days of fashion obsessed celebrities, you just knew it was a matter of time before the McDonald's clown mascot got a makeover. It's about time for McDonald, who became the fast food's "spokesclown" back in 1963.

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Gone is the frizzy red hair and yellow convict-like jumpsuit. Instead, McDonald has a sleek new 'do (we suspect chemical straightening) and a snazzy new costume designed by theatrical designer Ann Hould-Ward, who won a Tony award for her costume design work on "Beauty and the Beast".

New duds include a yellow vest with burger-print lining, a red blazer befitting a circus ringleader, and golden highwaters. Thankfully, Ronald's big clown shoes are still there (you know what they say about a clown's show size, after all? The bigger the shoe, the more people can fit in his tiny clown-car...or something like that).

The makeover is part of a new social media campaign that the clown himself will star in, so if you want to converse with Ronald about fashion, you can reach him at hashtag #RonaldMcDonald.

Apparently, the world's most recognized clown likes the new image. He's quoted as saying, "Selfies...here I come!"

Here's a video that shows Ronald getting prepped for his Vogue-like cover shoot:

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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss