Holy crap, where is all this discretionary income coming from? $70 hot dogs, $100 burgers, and now... $800 beers? That's right, the supergourmet, superexpensive trend has extended into the craft beer category with a new brew from Scottish beer maker BrewDog. And boy, is this one a doozy.
The beer, fittingly named The End of History,
is a nettle- and juniper-infused Belgian blond that clocks in at a
whopping 55 percent alcohol by volume. That percentage not only makes it the
world's strongest beer but also one of the most expensive at $763 per
The price reflects the fact that the brewer made only 12 bottles
total. And of those, only 11 are for sale, each one packaged inside of
a taxidermied squirrel or rabbit. Talk about weird.
Your chances of getting your hands on one even at that price? Pretty slim.
If this zany beer reeks of marketing stunt, just check out BrewDog's
previous releases. The brewer is known for pushing the boundaries of
high-alcohol content beer, releasing such throat-burners as the 32 percent
alcohol Tactical Nuclear Penguin, a strong imperial stout aged for 14
months on Scotch casks, and the 41 percent Sink the Bismark, a quadruple IPA
that undergoes "freeze hopping" to produce its staggering bitterness
and high ABV.
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BrewDog's everyday brews skew just as strange, with names like Punk IPA
(a post-modern pale ale) and Trashy Blonde (a fruity blond ale with a
bite and a "self-esteem problem").
These guys definitely have a screw loose.