Fry up the latkes and pass the sufganiyot. Shmaltz Brewing Company, makers of HE'BREW beer, finally did something it probably should have done a long time ago: brew its first Hanukkah beer.
Called Hanukkah, Chanukah: Pass the Beer, it's a dark ale brewed with eight malts, eight hops, and comes to about eight percent alcohol-by-volume. The number eight is significant because it signifies the 8-day festival of light that is the Jewish holiday of Hanukkah, celebrating the reclamation of the Holy Temple several millennia ago. The beer's label keeps with company tradition and gives a more complete story by listing facts and figures to how the number eight relates to the beer.
The limited-edition beer will become available in 4-packs of 12-ounce bottles, as well as in the HE'BREW gift pack, starting November 1.
"Isn't it fitting, that on our 18th anniversary, Shmaltz Brewing would finally come out with our very first Chanukah beer?" says Jeremy Cowan, founder of Shmaltz Brewing Company.
After 18 years in the business of making beer, Cowan finally gets down to brass tax with a holiday brew. But it's probably having a place to call home that frees up creativity on Cowan's part. Before, Shmaltz beer was contract-brewed for more than a decade until Cowan founded his own brewery in Clifton Park last year.
The beer will no doubt throw a little light onto an otherwise gloomy winter season, a time that just so happens to see copious amounts of alcohol consumption. Winter typically calls for a heavier beer, such as a dark ale.
Shmaltz Brewing also has a connection to South Florida, kind of. Cowan recently sold the Coney Island Craft Lagers label of his company to Alan Newman, who is the president of Alchemy and Science, the company behind Concrete Beach Brewery in Miami.
Newman announced earlier this year that he plans to open a separate brewing facility for his newly-acquired brand somewhere in Coney Island.