It basically comes down to "why." "Why" is the first question that needs to be answered when choosing to start a farm, restaurant, or any other business.
To the large-scale farmer, people are just numbers, another sale. There is no ownership of the quality anymore (not just appearance), and they are happy if the product rots on the shelf. The thing about something that was grown sustainably or naturally is that it will be much more nutritious, it will have a longer shelf life, and it will taste much better.