Mojo Donuts in Pembroke Pines: We Eat a Dozen in About a Minute (Pictures) | Clean Plate Charlie | South Florida | Broward Palm Beach New Times | The Leading Independent News Source in Broward-Palm Beach, Florida

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Mojo Donuts in Pembroke Pines: We Eat a Dozen in About a Minute (Pictures)

Until now, south Florida has been a little behind in the hand crafted doughnut craze that's sweeping the nation. From New York City, where hipsters stand in line for an hour for a Meyer lemon doughnut from Doughnut Plant to Portland, Oregon, where Voodoo Doughnuts has been featured on nearly every show on Food Network's roster, Homer Simpson's favorite treat is riding a wave of popularity. So where are the hand-made gourmet doughnuts in south Florida?

For now, they're all in a little strip mall shop in Pembroke Pines and these doughnuts contain enough mojo for the entire state.

Shawn and Shelly Neifeld opened Mojo Donuts

quietly in February on the corner of Pines Boulevard and University

Drive (7906 Pines Blvd.). The Neifelds owned a smoothie shop in

Lauderhill, but high rents forced them to close. Looking for another

endeavor, they decided to open a doughnut shop. Now, the couple wake up at 1

a.m. each day to make the sweet treats.

At first the little shop did well

with locals. But a shop that sells bacon and maple doughnuts can't stay

out of the public eye forever. Soon, there was a buzz. Then, Y-100 DJs

wanted a doughnut named after them (The Mack Attack,is a bacon and Nutella variety). Now, the entrepreneurs are so busy they don't even have

time to start a Twitter account.

The secret to their success?

"No one else is making gourmet doughnuts in south Florida," Shawn Neifeld

tells Clean Plate Charlie. "There are other places -- Dandee Donuts

makes a good product, but we're working with really interesting flavor


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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Contact: Laine Doss

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