Ted Breaux didn't set out to become the master distiller of Lucid absinthe -- the first genuine absinthe to be sold stateside in close to 100 years.
The New Orleans native had pursued a career as a research scientist after studying microbiology and chemistry, graduating from Harvard, Louisiana University and Louisiana State University.
Before creating Lucid, Breaux didn't even know much about absinthe -- not until a colleague made a passing comment about the wormwood-infused spirit that's often mistakenly thought to cause psychedelic effects. The friend questioned Breaux: "You know, that green liquor that made people crazy?"
The regular questions -- and multiple misconceptions -- surrounding absinthe are what eventually compelled Breaux to separate fact from fiction. He began research with the initial goal to learn as much as he could, and in doing so began the process of distilling his own artisinal absinthe according to traditional production methods.
What started as a research project became a passion, and Lucid was born.