When True Love's Adam Facenda opened a second tattoo shop so close to his original store, it was a big gamble. "I took a real chance in opening this place," Facenda admits. "I signed the lease, and then a couple of days later there was the announcement that the stock market was folding and we were headed into a recession." While most of us would have downed a handful of sleeping pills and chugged a bottle of hard liquor, Facenda saw it as a test. "I just kept thinking that if I can do it now, I can do it whenever. And luckily it worked out." Yes, lucky for all of us, Mr. Facenda, the odds were in your favor.
From the ashes of the annual South Florida Tattoo Convention, the phoenix of Black Dagger Tattoo rose. Though juggling two successful shops is intimidating, Facenda isn't done making his mark on the South Florida scene. His newest venture is the South Florida Tattoo Social. The inaugural event kicks off this Saturday, December 8, at O'Malley's Sports Bar in Margate. Conveniently located a stone's throw from True Love, the Tattoo Social promises a mix of networking opportunities for tattooers and collectors, a venue for live music, and one helluva party.