Ethical Eating

I'm Eating What?! Pomegranate- and Hibiscus-Flavored Fresh Ginger Ginger Ale by Bruce Cost

On a recent road trip to the Big Apple, we went in search of a refreshing beverage to cool our ​innards, those same innards that were burnt to a crisp compliments of the thick heat seeming to come up from the sidewalk and down from the sky simultaneously. Yes, even for Floridians, summer in New York can be downright sweltering. 

After noticing a bottle of Fresh Ginger Ginger Ale by Bruce Cost in a "gourmet" convenience store, we wondered how this new find would be worlds better than Canada Dry. Can one man really improve it?

Then we noticed the additional selling points: made in America;

seemingly all natural; pomegranate, hibiscus, and pure cane sugar

inside. Hmm, we thought. This oughta be the perfect refreshment for any

homesick Southerner.

Its coloration was a little strange -- terra cotta at the top, orange-red at the bottom, and a hazy brown sediment at the base. So we shook it into oblivion, unfortunately overlooking the part of the label in big block type that read, "shake gently." 

This didn't affect the size of the sediment, which now floated around like pieces of chopped up jellyfish, but it did make thick foam billow out as soon as the cap came off. The visual effect was fun -- champagne-like, even -- but we learned that using one's mouth to stop the explosion only led to fizz shooting up our nostrils and a three-minute coughing fit. 

Fortunately once the choking ended, we were left with an apricot-tinged beverage that tickled our throats with a ginger punch just one step above unbearable. In time, we gained immunity to the feeling and wanted more and more. [You braver folks (a.k.a. sadomasochists) should head to Whole Foods and chug a bottle of Prometheus Springs' lemon ginger elixir if you think we're pussies. But don't come crying to us when your face is on fire and you're so desperate for relief that you'd stick your face in a vat of marshmallow fluff. We warned you.]

But back to Bruce's bevvy. Kudos to Mr. Cost for making a drink that is both entertaining and tasty. Who should drink this? Folks who need a little sensory jolt in their faces. Something that stings, tickles, and burns at the same time. Hmm, I think we're a little turned on. Anyone got an ice cube?

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Riki Altman