Women-centric High Heel Brewing is coming to Florida in mid-June, bringing with it a duo of craft beers aiming to fill what master brewer Kristi McGuire calls “a gap in the market” of product that targets women.
“There isn't a beer that's speaking to them,” she says.
It may come as a surprise, but women were the main brewers of beer for about 5,000 years. Beards and beer have only become commonplace as recently as the Industrial Revolution barely 300 years ago, and it’s been the quick shift toward men and huge industrial apparatus that has displaced the decentralized domestic, family-centered production of beer.
The history of women and beer is long and revealing, and a fantastic read, especially as chronicled by Tara Nurin, the historian at the Pink Boots Society, an international organization whose goals are to empower women beer professionals to advance their careers in the beer industry through education.
Today, in the male-oriented industry of craft, McGuire is putting her own experiences into beers that will look toward women but satisfy any gender’s palate. She is a food scientist, has brewed at Alaskan Brewing Company, worked as a quality assurance manager and operations manager, and did time with Anheuser-Busch running brewing departments in several different states.
With High Heels Brewing, she is bringing two different beers to market, backed
“It’s the Prosecco of beers,” McGuire says. “Perfect for the hot summer days to come. What I really like about American beer is we’ll honor certain styles and put our spin on it. It’s extraordinary. With Slingback, it's a perfect marriage, and makes a special brew."
The second beer is Too
“I definitely have a few rabbits in my hat yet to bring to market," McGuire says.
“I think there is a little bit of a gap in the marketplace," she says, adding that women make up 32 percent of the craft market. "There isn't a beer that's speaking to them. I think its something that's overdue, something to celebrate."
However, the vastness of the market is something that McGuire feels could prove to be an intimidation factor.
"There's many women that are intimidated by the number of craft beers out there. We just want to listen to that audience and be confident to bring something to the market and include as many women in craft beer.
“I'm a big fan of Pink Boots," she said. "Women are supporting women in the industry. I think that that's fantastic in bringing wonderful people into the industry. It's good for beer.”
High Heel Brewing will begin distributing in Florida in June. Follow @highheelbeer on Twitter.
Brew Hub is located at 3900 S. Frontage Road, Lakeland. Call 863-698-7600, or visit brewhub.com.
Doug Fairall is a craft beer blogger who focuses on Florida beers. He is a Certified Beer Server and has been a homebrewer since 2009. For beer things in your Twitter feed, follow him @DougFairall and find the latest beer pics on Clean Plate's Instagram.
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